During the Maturity stage, business income typically levels-off and profits peak. Then, unless the organization moves into a renewal process, profits start to recede. This decrease in profits may be the result of a variety of factors: increased competition, a need for equipment modernization, requirements for different staff/skill sets, etc.
While the Maturity phase can be one of the easiest stages of the business lifecycle, business leaders must also operate the business in conjunction with the desired outcome. Depending on the course selected, he or she may need to reduce spending to match income, redouble marketing efforts, refresh products or services, and introduce new products to keep up with the times. Executive Counsel services for the Maturity phase include: